The lesser known Rendina Studios of Detroit and Mad Mac of Cleveland also joined in on the monster "weirdo" shirt craze, but Roth was certainly the man who widely popularized the "Monsters in hot rods" art form. "Stanley Mouse", began advertising his own shirts in the pages of Car Craft in January 1961. Inspired by Roth and Barris Kustoms (whose shirts were airbrushed by Dean Jeffries), Detroit native Stanley Miller, a.k.a. The article featured Roth along with fellow Kustom Kulture pioneers Dean Jeffries and Pete Millar. By the August 1959 issue of Car Craft "Weirdo shirts" had become a full blown craze with Roth at the forefront of the movement. Roth began airbrushing and selling "Weirdo" t-shirts at car shows and in the pages of Car Craft magazine as early as July 1958. Roth is best known for his caricatures - typified by Rat Fink - depicting imaginative, out-sized monstrosities driving representations of the hot rods that he and his contemporaries built.
He grew up in Bell, California, attending Bell High School, where his classes included auto shop and art. He was the son of Marie (Bauer) and Henry Roth. Roth was born in Beverly Hills, California.
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